retention and how to track it using the Practice Advisor report. I think it is important to track and monitor your numbers to know the health of your practice, especially your patient retention. You invest a lot into attracting new patients and I would expect the same or more from you to keep your existing ones.
Here is what we came up with . . .
If you answered yes to any of these, then I have a solution for you. Not only can you use the Office Journal for documenting administrative conversations with patients and keeping track of all your notes with patients, but you can also use it as your own personal To-Do list. And your entire team can have their own To-Do list in the Office Journal. You can send a note to one of your team members and it will show up on their Office Journal. Let’s run through a few examples.
If you have been reading my blog for a while you probably have stumbled across an article or two about Patient Retention and if you have worked with me personally we definitely have discussed ways to improve your patient retention and create more meaningful relationships. In many of my articles you will find tips on where to document these relationship building tidbits about your patients so you can create a dental experience your patients will rave about online.
I met a company recently that shares my view on creating those meaningful relationships and improving your patient retention. Social Dental believes that the best practices deserve the best patients. If you share this belief, read on.
By definition, the best patients are engaged. They’re not just “shoppers” who are looking for the lowest price on a one-time procedure; they’re looking to invest in a long-term relationship. These “above-the-bar” patients keep their appointments. They appreciate the care they receive and they accept and follow through on treatment recommendations. Consequently, these highly engaged patients achieve the best outcomes and the highest levels of patient satisfaction. And engaged patients tend to have friends and family members who are a lot like them. Audience engagement is, of course, the key to a building a successful online presence for your practice. Trust is the currency of the web and being real and authentic online builds trust. Not surprisingly, the most effective way to create engagement is by sharing real photos of real patients. Authentic patient photos (vs. stock photography or manufactured content) open a window into your office culture, helping potential patients feel connected to you before they ever step foot in your office.
Social Dental also makes it easy to quickly request Google Reviews from your patients by getting their attention before the distractions of life take over.
The one thing that makes all of this work is for you and your team to genuinely care about your patients. Otherwise, asking to take a photo with a patient may feel forced and cause your team to feel like they’re imposing. When this happens, the process can feel more like a chore than a celebration and the idea of creating a lasting culture of patient engagement will never take root in your practice.
Developing a culture of appreciation is the most important way to grow your practice—online and offline. Visit www.socialdental.com to schedule a demo and
mention this article and Dayna Johnson and you’ll get a $1000 discount off the set up.
Is a new iWatch on your Christmas list for this year or are you already wearing your iWatch wondering what to do with it? I have a couple of suggestions for you . . . use it to help you manage your time and patients at your dental practice.
Do you remember when you had that big Rolodex sitting on your desk? With this vital office supply, you could easily find the number to the local Walgreens pharmacy to phone in a prescription for a patient or locate the janitor’s number to let him know the office would be closed on Monday for a holiday? Oh, you still have one on your desk? How is that working out for you? Did one of your team members “borrow” one of the cards and accidently re-file it back in the wrong order?
One of the questions I would get from practices is, “How can we just send mom one message for all the kids’ appointments?” In the past, I would have to regretfully say it wasn’t an option, but now, thanks to all your requests, the development team has made it a reality. This will definitely eliminate a lot of the confusion with multiple reminders for multiple family members and the entire family can be confirmed with just one reply. Whoo-hoo!
Ever since I was a little girl, my life has been filled with the joy of having cats, dogs, and birds as pets … but with this joy comes a lot of training, stern discipline, and rewards for behavior. Most of my pets have come from rescue shelters or from friends, and that means they walk into my life with bad habits or behaviors that just aren’t going to fly in my house. When we commit to bring a new pet into our lives, we also take on the commitment of training.
Category List
- AADOM
- administration
- back office
- backup
- Business of Dentistry
- case acceptance
- CE
- Clinical notes
- coding
- Collections
- Continuing Care
- Dentrix eServices
- digital x-ray
- Document Center
- eServices
- front office
- HIPAA
- insurance
- lab case manager
- Marketing
- Medicare
- new patients
- overhead
- paperless
- patient chart
- patient communication
- practice management
- referral management
- scheduling
- technology
- text messaging
- Treatment planning



