What are you thankful for? As I spend time with dental practices this time of
year, I love listening to how they spend their holidays … not only with each other as a team but how they give thanks to their patients. Many dental offices have elaborate parties to celebrate the end of the year and some go out into their community and volunteer their time in a shelter helping those who need it more.

One of the topics I spend quality time discussing with my teams is Patient Retention numbers and how everything they do not only inside the walls of their practice but out in the community affect Patient Retention. Everything you do is marketing your practice, whether it is walking patients up to the front desk with a very choreographed handoff to the front desk or calling in the evening to make sure they are feeling well after a tough procedure that day.

I would like to hear from you. I would love to hear not only how you give thanks this holiday season, but also about those special things you do for your patients and team members to make them feel special. Make your comments on this post and share your stories.

I will start . . .

In my practice we would always celebrate our team member’s anniversary of when they started work at the office. Since I was the “techie” in the office, I would change that team member’s screensaver to be a message about how much I appreciated everything he or she did in the office.”

Our office always gave out flowers on Mother’s Day”


I understand if you don’t want to give out your marketing secrets but let’s have some fun and enjoy reading something other than a Dentrix How-To.
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What are you thankful for and how do you show it?

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